transmedia

Strategic networks:
We develop strategic online networks (insite) that allow groups, organizations and stakeholders to know each other and communicate more effectively.
READ MORE>

Strategic Inquiry:
We facilitate strategic inquiries relating to all aspects of organizational structures and concepts, including brands, stakeholders, and transformation.
READ MORE>

Co-development platforms:
We provide an on-line codevelopment platform (insite), which supports co-development projects, knowledge sharing and benchmarking.
READ MORE>

Media:
We develop and produce media content for domestic broadcast and distribution, as well as create content and solutions for the corporate arena that engage, inform and empower.
READ MORE>

Transmedia - harnessing the
power of strategic community

Sweeping technological innovations continue to shrink the world, empower people and create new community. Never before have we been this free to access, contribute to and share information and knowledge. And never before have we been freer to become part of creative communities of shared interest and common purpose - to grow, create and belong.

Already brands and organizations are tapping into the creative and influential power of the new media and its communities - co-creating new product ideas and inspiring the igniters of its new market networks.

This very same power that has demonstrated its presence spontaneously can now be harnessed within organizations and business for greater effectiveness and benefit to all.

While businesses and organisations are proficient at delivering one-way messages to their stakeholders, what they are seeking today in a more empowered, interconnected and vocal society is a dynamic way of engaging their stakeholders - for many reasons – shaping the future, discovering the heart of the brand, addressing social and environmental issues, innovation and codevelopment, transformation, reinvention and introducing new concepts or ways of thinking – to mention a few

And this is where Transmedia has a role to play - helping business, government and organizations harness the creative and relationship power of their strategic networks and communities.

Strategic Networks

"Knowledge is a two-way street. The audience knows you but you need to know something about the audience too." Steven F Walker and Jeffrey W Marr Stakeholder power

The first step to strategic stakeholder engagement is knowledge of your stakeholders. Transmedia’s Insite engagement platform creates this knowledge through the presentation of key strategic communities. Insite provides a stakeholder community map and a full description of the organization, the individual, their role, their personal profile & biography, their position on key issues and contact details.
The Insite platform also contains interviews and transcripts of any interviews emanating from strategic inquiry initiatives of the organization.

The Insite stakeholder perspectives are accessible to the full strategic community defined by the organization. They facilitate rapid knowledge and understanding of all stakeholders of each other - this in itself a powerful context for engagement.

Out of individual relationships a strategic network is created – one the organization can share and optimise as a dynamic resource.

Strategic Inquiry

"We are in many ways and especially so in business, completely alone and entirely without a context within which to piece it all together and make sense of it all. … To understand properly the issues as a whole the resolution surely must be to get a fuller and more objective picture of what is going on" Beyond Branding

Transmedia facilitates strategic inquiry that contributes to creating common context among stakeholders. The process brings together a diversity of voice and perspective, views on

the current environment and future possibilities, a wealth of ideas and food for thought and clarity on the common ground shared by stakeholders. It provides a rich platform for constructive and inclusive dialogue and intelligent collective thinking and learning.

The strategic inquiry may relate to:

Exploring a brand,
Exploring an issue,
Capturing a collective history,
Shaping a shared future,
Investigating an idea or concept,
Exploring collective reinvention or transformation
…. or whatever matters to the strategic community.

The Transmedia inquiry process is captured on camera with full transcripts of these interviews available too. The power of capturing on film people discussing their views, is that this media often reflects personal motivation and emotional attachment to the issues at hand. In many instances nuance and subtle information carry the true underlying message more powerfully than the facts themselves.

Interviews and transcripts of the inquiry are posted on the INSITE engagement and co-development platform for sharing and stakeholder contribution.

Co-development Platforms

"The synergy we advocate integrates values and belief systems across a wide range of business units, partners, employees, and customers, and brings such disparate groups as investors and customers into a unique form of synchronization, a corporate community of stakeholders united by a common vision, which creates truly long-term value not just for shareholders but for all" What matters most. Jeffrey Hollender & Stephen Fenichell

Transmedia’s Insite engagement and co-development platform is a shared repository of insights, intelligence and collective learning. Insite is a web-based stakeholder community tool designed to help a wide range of groups of people to communicate directly with each other in respect of a particular issue, shared purpose or project. It allows for the building of social capital through an open platform that encourages dialogue and contribution from all stakeholders, fostering co-ownership and co-development of all shared intent and initiative.

The platform is versatile and can be modified to suit the needs of the strategic community.

Insite supports dialogue and debate and acts as a central source of reference in this regard. It facilitates knowledge sharing, collective thinking and development planning and expands existing ideas real time across the full stakeholder community..

engage and transform

Transmedia - harnessing the power of strategic community

Strategic Networks

Strategic Inquiry

Co-development Platforms

Transmedia - harnessing the
power of strategic community