Transmedia - harnessing the power of strategic community

Sweeping technological innovations continue to shrink the world, empower people and create new community. Never before have we been this free to access, contribute to and share information and knowledge. And never before have we been freer to become part of creative communities of shared interest and common purpose - to grow, create and belong.
Already brands and organizations are tapping into the creative and influential power of the new media and its communities - co-creating new product ideas and inspiring the igniters of its new market networks.
This very same power that has demonstrated its presence spontaneously can now be harnessed within organizations and business for greater effectiveness and benefit to all.
While businesses and organisations are proficient at delivering one-way messages to their stakeholders, what they are seeking today in a more empowered, interconnected and vocal society is a dynamic way of engaging their stakeholders - for many reasons – shaping the future, discovering the heart of the brand, addressing social and environmental issues, innovation and codevelopment, transformation, reinvention and introducing new concepts or ways of thinking – to mention a few
And this is where Transmedia has a role to play - helping business, government and organizations harness the creative and relationship power of their strategic networks and communities. |